We're a team of strategic partners and senior operators who've launched businesses and scaled them to millions in revenue. We bring our clients that experience.
When to call us
Growth has levelled off, or you just want to stay ahead. We help you spot the next opportunity, then build it.
You have an idea or ambition. We build the plan and the team and take it to market with you.
Your business is moving somewhere unfamiliar. We build the strategy, roadmap and team to get you there.
Your business is growing faster than its structure and systems. We find what's holding you back, then build what you need for the next stage.
What we do
Spotting the opportunity and setting the strategy, operating and financial foundations.
Strategy, finance and new marketsThe roadmap that turns direction into action.
Strategy, finance, product and commsThe products, teams and systems that get it off the ground and win customers.
Product, growth and commsThe leadership and focus to keep it growing.
Leadership and team developmentWe come in individually or together, fully briefed, and focused on the same outcome. We're designed to work flexibly and can step in at any point in a client's journey.
Why The ETC. Collective
One lead, backed by a collective that pressure-tests the thinking and brings in specialists when they're needed.
We set you up and get you moving, then help you hire the right permanent person.
Work shaped to your organisation, no ready-made frameworks.
People who'll ask why and question assumptions.
Client work
Built the financial and operational frameworks to scale with confidence after a fundraise.
Building the financial and operating plans to raise investment and taking the business from idea to launch.
Rebuilt workflows and introduced AI-enabled processes to support rapid scaling.
Sharpened the core strategy from early demand signals and built a roadmap the team could get behind.
Built a leadership framework, then embedded it through team coaching and workshops.
Built new revenue through distribution, global expansion and commercial partnerships.
Built decision frameworks and redesigned team structures to restore pace and ownership.
Coached senior leaders through a major expansion, rebuilding decision-making confidence and presence.
Built a new growth pillar, from strategy through to implementation.
Helping the group repurpose its technology for a new market, identifying the best partners and quickest route in.
Ran a leadership offsite through a major transition, building a shared framework and alignment.
Working with us
We work with you to understand priorities, discuss objectives and timelines.
We send you a proposal with a recommended level of support, tailored to your needs and priorities.
We work on a day rate, in short sprints, or at a regular cadence over a longer period.
We flex as your needs change, from hands-on involvement at critical moments to lighter-touch guidance as you stabilise or scale.
We bring in other members of the Collective when their expertise is needed and handle all the coordination.
We keep our eyes firmly on the goals. We check in often. If priorities change, we shift.
When decisions matter most, we're there for rapid problem-solving and a trusted sounding board.
Meet the founders
I come in to build the strategy, operating and financial plans that take an idea to market, or work out what an established business should build next.
I come in to build the financial models and plans to raise investment or sharpen margin and structure as a business outgrows its setup.
Meet the Collective
We give you access to a full team of builders, without the permanent overhead.
I come in to build growth: find the biggest opportunities, especially when a strong product isn't getting the attention it deserves.
I come in to build and launch new products, markets or technologies, or reset a launch that's off track.
I come in to build a comms function from scratch and lead it through launches and crises.
I come in to build strong leaders and teams as a business scales, or when a team isn't quite clicking.
I come in to build new routes to market, expand into new territories, or reset when demand tails off.
Built from scratch
Our team have built and launched businesses from the ground up, some all the way to exit. Now we build with clients.
Launched from day one, before the website went live, as part of the US Audible group.
Launched Bonnier Books UK's digital division and grew it from conception to 7-figure annual revenue.
The world's leading creator and social agency. Built the team and infrastructure from concept to launch.
Launched Amazon's publishing business in the UK and Prime Video in France.
Helped build the financial plans and team ahead of launching Collagerie's dropship marketplace.
Helped build KDP into the growth engine of Amazon Books.
Launched products across retail, devices, media and streaming, and coordinated peak trading company-wide.
Led Audible's communications across five European markets.
Launched the first Kindle in the UK, then grew Audible UK membership from thousands to millions.
Testimonials
Sleeves rolled up, zero ego, and relentlessly focused on outcomes. They combine sharp strategic thinking with hands-on delivery.
A calm, clear and methodical thinker, combining both financial and strategic perspectives. When Clare's involved, you're in safe hands.
Deep operational and financial expertise with a commercial mindset, whilst being a pleasure to work with.
A rare ability to cut through complexity, make sense of challenging situations, and turn them into clear, practical next steps. Emilie brings strategic depth and creative thinking to everything she does.
Bring exceptional energy and total ownership to every challenge. A rare ability to solve complex problems simply and quickly, without ever dumbing them down.
A rare ability to combine rigorous financial analysis with strong strategic and operational insight, making her a real asset to any project or team.
Sandra's coaching was exactly what I needed to effectively and successfully identify and implement sustainable strategies that have shaped my leadership approach.
Sandra exceeded my expectations as she coached me through not one, not two, but THREE significant executive job transitions in a relatively short period of time, each with their own unique challenges.
Next steps
The next step is a short scoping conversation about where you are. You'll come away with a clearer view of what to build next, whether or not we work together.